Tradition without compromise

For hundreds of years, cedar shakes have protected homes from the bite of winter, burn of summer and blast of coastal storms. At the time, old growth cedar was the best product on the market.

Fast forward to today and the world is very different. New growth cedar is painted or stained for protection, but homeowners want the prestige and beauty of natural wood without the lifestyle interruption and cost that ongoing maintenance represents.

We have consistently answered the call. In 1978, we turned the cladding industry on its head by introducing the first polymer shake. Now, we’ve put our more than four decades of product innovation to develop a product that’s indistinguishable from natural cedar shakes.

In our mind, tradition is what we do until something better comes along. That’s why we developed Beach House Shake. It’s where the beauty of nature meets the ingenuity of science, and the end result is a new tradition—one without compromise.


With Beach House Shake our promise to you is the uncompromising beauty of natural cedar shingles while giving you the freedom of little to no upkeep with none of the discoloration of cedar.  Simply put, Beach House Shake stays looking like the day it was installed.  That is why you will say, “Beach House, Beautiful Freedom.”